Chris Lane, creative.
Generative AI is producing copy that’s actually pretty passable, but what about crafting messages that bring audiences to a halt?
Whether as a mentor, manager, or college instructor my goal is to deliver that level of effective copywriting at scale.
Professional Experience
Since 2022 | Madison Square Garden Sports
Associate Creative Director for NYR
Since 2020 | School of Visual Arts
Instructor of BFA Advertising
2022 - 2022 | McCann XBC
Associate Creative Director on Mastercard
2018 - 2021 | MRM//McCann
Associate Creative Director on Verizon
Senior Copywriter on Honeywell
2016 - 2018 | Publicis North America
Senior Copywriter on HPE
2015 - 2016 | Grey New York
Writer on 3M • Haagen-Dazs
2012 - 2015 | KBS+
Copywriter on American Express
Junior Copywriter on BMW • Parlux
2010 & 2012 | Arnold Aerial Advertising
Marketing & Promotions Designer
Education & Training
2025 | SVA Continuing Ed
Course: AI for Creatives
2012 | SVA
BFA Advertising
2008 | FIT
AAS Comm Design
2005 | FIT
AAS Illustration
Brand Experience
Ally Bank
AmEx
BMW
Folgers
GSK
Haagen-Dazs
Honeywell
HPE
New York Knicks
Mastercard
Parlux
New York Rangers
Verizon
3M
I specialize in:
Creative Direction
TVC/OLV concepting
Brand Storytelling
Long-form & technical writing
Integrated brand activations & tactics
Generative AI implementations
You won’t believe what people are saying about me.
“He kept wanting to go to Shake Shack. Infuriating.”
- Sasha Shenoy
on our tenure at MRM//McCann
“Yeah, I worked with him. I worked with a lot of people at that agency.”
- Kira Gorbatkin
on working together at Publicis
“What do you mean he has a joke quote from me on his website?”
- Jamie Shin
on our partnership at Grey
“Um… vaguely. What about him?”
- Anna Brakefield
on getting paired up at KBS+
