Chris Lane, creative.

The job today is about knowing what's coming and what's about to get in the way. In culture, that's harnessing trends before they're cringe. On a production, that's resources not being lost to inefficiency.

Whether leading a multidisciplinary team or utilizing AI tools, I bring a sharp eye and proven know-how to deliver meaningful results.

Professional Experience

Since 2022 | Madison Square Garden Sports
Associate Creative Director for NYR

Since 2020 | School of Visual Arts
Instructor of BFA Advertising

2022 - 2022 | McCann XBC
Associate Creative Director on Mastercard

2018 - 2021 | MRM//McCann
Associate Creative Director on Verizon
Senior Copywriter on Honeywell

2016 - 2018 | Publicis North America
Senior Copywriter on HPE

2015 - 2016 | Grey New York
Writer on 3M • Haagen-Dazs

2012 - 2015 | KBS+
Copywriter on American Express
Junior Copywriter on BMW • Parlux

2010 & 2012 | Arnold Aerial Advertising
Marketing & Promotions Designer

Education & Training

2025 | SVA Continuing Ed
Course: AI for Creatives

2012 | SVA
BFA Advertising

2008 | FIT
AAS Comm Design

2005 | FIT
AAS Illustration

Brand Experience

Ally Bank
AmEx
BMW
Folgers
GSK
Haagen-Dazs
Honeywell
HPE
New York Knicks
Mastercard
Parlux
New York Rangers
Verizon
3M

I specialize in:
Creative Direction
TVC/OLV concepting
Brand Storytelling
Social Media & Influencer strategy
Long-form & technical writing
Integrated brand activations & tactics
Generative AI implementations