We launched the first fragrance ever from Jay Z with a one-of-a-kind out-of-home interactive experience and a scintillating point of sale video supported by online and print marketing.

My role involved concept development and creative execution, working closely with the experience designer and technology architects on the OOH and POS work.

with Izzy DeBellis, ECD / Cesar Rubin, CD /
Kevin Keehn, CD / Anna Yeager, AD